The proposal
Our group has been tasked with creating an advert for 2
products we could possibly sell. The 2
products we decided on were Headphones and Speakers.
Our headphones are specifically wireless headphones as these
have become recently popular and sell well on the mass market. Our second
product being speakers was chosen as it is similar to the first product and
again has mass appeal. We also wanted our product to be based around music as
it is personally important and appealing to us as well as the majority of
people our age ( our target audience ) and other ages.
Both our products would receive similar adverts as we feel
they have a similar target audience (teenagers and young adults) and
purpose/aim ( to solve problems/listen to music ) . Our speaker product would solve
problems for this specific audience as speakers are commonly used at parties to
play music and our speakers would provide partygoers with the most sufficient
and high quality sound. Other problems
people may face at a party are the speakers blowing or being too quiet, our
product would solve this however as high volume and quality is guaranteed.
Making the headphones wireless also solves our buyers problems with having
wires which tend to get tangled up or caught on to objects, which can cause a
bad listening experience.
Both adverts would be created with a video camera utilising
some effects in the editing process. The location of the wireless headphones
advert would be at a place associated with our target audience (teenagers and
young adults) such as a park or a college/high school. Our advert would more
than likely be filmed at a college where it would be deemed more appropriate to
be listening to music in headphones.
Props used would be the wireless headphones as well as a pair of wired
headphones in order to show the contrast between the two and the benefits of
our product. Actors of our target audience’s age would be used so that the
viewers can identify with our characters. These actors would be used to present
the contrast between a teenager who has our wireless headphones and a person
who has wired headphones.
For the mis-en-scene the viewers will see a teenage friendly
setting. If our advert is set at an college the extras on set will all be
teenagers socialising and talking about music and/or listening to music
together with our wireless headphones. We would show this as it puts the core
message across that with Trendz headphones you will be able to socialise with
people more easily through music. This is because the headphones are capable of
Bluetooth songs to each other. This factor allows young people to come together
as a community through music and our headphones. The mis en scene will also feature technology
such as computers and phones and everything associated with the Internet
generation of today. Technology will be heavily featured in our advert to show how
technologically advanced our target audience has become and also how advanced
our headphones are.
The speaker advert although similar to our other product
idea would be set in a different location as in contrast to that product the
music will be played out loud rather than in ear. Locations used could be again
familiar to our target audience of teenagers so at a house party or perhaps a
public event. We would opt however for an inside space as it is easier to
film. Props used would be teen party
iconography such as plastic red cups, party poppers etc. to present that the
teenagers our having a fun time listening to music with our speakers. Actors used would again be teenagers. These
actors would again be chosen so our target audience can identify with them and
so that the actors can present the benefits of having our speakers and the
disadvantages of not having our speakers. This would be shown in a contrasting
style similar to the other advert in which we see the life of someone with our
product and the life of someone without our product. The mis en scene will feature technology such
as laptops in the room and phones being used to show how advanced technology
has become and that our product is technologically advanced.
The impact both adverts will have on the viewer is a feeling
of playful jealousy towards people who have our product as they will want to be
trendy and up to date with the latest trends/technology like their friends.
This jealous emotion will also encourage the viewer to buy the product as they
will want to feel current and be up to date with technology like their friends.
My two adverts are very different from current adverts which
advertise musical devices such as headphones as our advert has a more strict
but wide audience and a comedic tone that recent technology based product
adverts are lacking. In example Beats by Dre headphones commonly use celebrity
endorsement to promote their headphones to show their audience the people they
listen to listen to music through the same headphones they will be wearing.
Whereas beats focuses on the connection between the fan and the artist,my
advert will focus on the connection between people,young people making new
friends and gaining confidence with our headphones. My advert encourages the
idea that through music we can come together as a community and with our
headphones our listeners really will as they can Bluetooth music to each other
and discuss and listen to the music together. Both our adverts have a comedic
tone which will make the audience laugh and appeal to our young target audience
who will be able to relate to the jokes made as thee jokes will be current and
impacted recent media.
The advert which would be cheaper to make would be the
headphone advert as it can be filmed in controlled and inside space with less
props whereas the speaker advert will be filmed outside and need to contain
more props to present the party atmosphere. The speaker advert would also need
more actors as a party tends to attract more people than a casual headphone
listening session, this means filming would have to take place over a longer
period of time. For these reasons and technical restraints I would opt for
filming the headphone advert as the speaker advert requires a larger,more quiet
yet appealing area for teenagers which is harder to find than a small inside
space such as a college or someones house.
Our key audience for both adverts is as mentioned before
teenagers and young adults as music is although appealing to all ages most
appealing to people of younger ages who have more time to listen to music. Due
to this I would propose our TV advert be shown mid day and before prime time as
a younger audience are likely to be watching TV before prime time more so than
after and also because mid day is when teenagers will be arriving home from
school and college. If the advert is shown at a later time less of our key
audience will see it. Also the advert has a fairly lighter tone which would be
more appropriate for daytime tv as the later the time the more adult adverts
tend to become including sex references and scenes innapropriate for some of
our target audience.
