Advert 1
Type : Wireless Headphones
Name : TRENDZ
Techniques : Music,Imagery,Language,Trends
Target audience : Teens
Idea : Today we decided our initial idea for our proposition of the first idea. Our first advert would at first focus on the benefits of wireless headphones and the comparisons between wired earphones and wireless headphones. We decided it would then Be appealing to show a split screen of the lives of two teenagers,one with the product and one without. The teenager with TRENDZ will have a happy,bright life and gain frIends and listen to the new song out ( the advert will be endorsing this new song ) whereas the teenager without will have a sad dark and dim life with sad face emojis and lightning etc. Our first decision of what to to show in the advert stemmed from the problem of wires being dragged which is why our actor would be shown being dragged by his wired earphones. At the end of each circumstance for both characters the slogan " don't be like ___ be like ____ " could be repeated.
After concluding this idea we decided our job roles. My job roles include acting,filming and editing. Annabelle and David will also be Acting and filming whereas Alex will be Prop master.
Advert 2
Type : Speakers
Name : TRENDZ speakers
Techniques : Music,Imagery,Language,Trends
Target audience : Teenagers
Idea : The speakers would be similarly advertised as the TRENDZ headphones however with different scenarios such as a party setting where one speaker set works poorly and the advertised speakers work perfectly. Both adverts would essentially focus on the benefits of buying our product and having it in your life
Job roles would then be the same however we concluded that working with Speakers would be much less practical and accessible then working with headphones which you can move around easily and have better control of.
2/2/16
Today me and Dave searched for images on the internet that connoted to us our products and its purpose which is to create new trends and make people happy,dance and meet new friends or gain popularity. These images included things such as house parties and speakers blasting musical notes.
As a group we also did our storyboard for the trailer in which we concluded the advert would be approximately 25 seconds. The first scene would feature a sad instrumental and a sad boy walking down the hall upset because his headphones are old and have wires followed by him tripping over. The next shot would then be a happy girl walking down the hall because her headphones are new and wireless. The next scene would then show this girl socialising with friends because of the headphones showing the contrast between the girl and the boy who is lonely because he doesn't have the headphones. The advert will then end with the girl helping the boy up to show that having the headphones has essentially made her a better person.
8/02/16
I was absent this day as i was ill however i received messages from the group updating me on the progress which was that we were now working on a powerpoint to explain our product.
9/2/16
Today we completed the powerpoint which would be used to accompany our presentation on our brand and headphones. We also helped Dave design our brand logo inputting our opinions and what changes could be made to make it more appealing to our target audience.
14/3/16
This lesson i began my evaluation as the computers were unavailable for editing. Because of this i began editing the advert at home and planned to finish editing the advert the following lesson
18/3/16
Today i completed editing my advert by adding text and merging the audio of the advert together. I then burned it to a disc and continued writing my evaluation
2/2/16
Today me and Dave searched for images on the internet that connoted to us our products and its purpose which is to create new trends and make people happy,dance and meet new friends or gain popularity. These images included things such as house parties and speakers blasting musical notes.
As a group we also did our storyboard for the trailer in which we concluded the advert would be approximately 25 seconds. The first scene would feature a sad instrumental and a sad boy walking down the hall upset because his headphones are old and have wires followed by him tripping over. The next shot would then be a happy girl walking down the hall because her headphones are new and wireless. The next scene would then show this girl socialising with friends because of the headphones showing the contrast between the girl and the boy who is lonely because he doesn't have the headphones. The advert will then end with the girl helping the boy up to show that having the headphones has essentially made her a better person.
8/02/16
I was absent this day as i was ill however i received messages from the group updating me on the progress which was that we were now working on a powerpoint to explain our product.
9/2/16
Today we completed the powerpoint which would be used to accompany our presentation on our brand and headphones. We also helped Dave design our brand logo inputting our opinions and what changes could be made to make it more appealing to our target audience.
14/3/16
This lesson i began my evaluation as the computers were unavailable for editing. Because of this i began editing the advert at home and planned to finish editing the advert the following lesson
18/3/16
Today i completed editing my advert by adding text and merging the audio of the advert together. I then burned it to a disc and continued writing my evaluation
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