Product: Oxfam charity
Length: 30 seconds
Medium: Radio
Writer: Tyler Case
Production
notes
Narrator voiced by Tyler case (me – English accent)
Lucy voiced by Annabelle hill (English accent)
Kim voiced by Lesharn Linton (English – African accent)
MUSIC - FROM
00.00 PLAY 30 SECONDS TO MARS – ALIBI INSTRUMENTAL – BEGIN THE SONG AT 1.16 AND
FADE OUT AT 1.36 AS THE ADVERT ENDS.
Script 1
Narrator (me) – “ SPEAKS ENTHUSIASTIC “ Lucy and Kim are both 15-year-old
girls.Lucy like you lives in the UK in a big house. Lucy travels from the sofa to her fridge to get clean water. Kim lives in Liberia with her ill mother
in a hut. Kim must travel 20 miles to get dirty water which is slowly killing her. Until now Lucy did not realise she could
save Kim’s life by giving just £1 a month
Voice actress (Lucy) – “ SPEAKS SADLY “ I met Kim and it all became real to me. I used to change the channel when these adverts would come on but now i cry because " PAUSE - ENTHUSIASTIC " i realise these are teenagers just like us and we can save their life. Please donate
to Oxfam and save a life"
Narrator ( me ) : “ SPEAKS ENTHUSIASTIC “ With your donation of £1 a
month you can save other teenagers just like you.
This advert would be played mid day 3-5. I chose this time because it is after school time / 3/4pm and a few hours before prime time
Script 2
Narrator (me ) : “ SPEAKS STERNLY “ Kim has to travel 20 miles
to drink dirty infected water which is killing her and her family . She lives
on £1.25 a day , The cost of a bottle of coke in the UK. Giving £1 a month to Oxfam will allow Kim and other teenagers like you to live.
Voice actress - " SPEAKS BRITTLE/SAD " please save me . im just like you. i should be going to school, making friends. i wish i could be your friend. please donate to oxfam.
Narrator: " SPEAKS ENTHUSIASTIC "Visit www.oxfamkim.com to donate and find out how to help and communicate with teens just like Kim. Do it. Donate to Oxfam now and save a life.
This advert however would be played in the morning ( 7am-9am ) as it is text heavy and more repetitive meaning it will stay in the listeners mind throughout the day.
This advert however would be played in the morning ( 7am-9am ) as it is text heavy and more repetitive meaning it will stay in the listeners mind throughout the day.
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