Music Videos
In this assessment I will be going into detail about the different styles and conventions of a music video and their different purposes.
What is the main purpose of a music video? Depending on the artist or song the purpose of their music video will vary. A common purpose of a music video is to simply present the artists true intention/interpretation of their song in a visual fashion. Doing this allows the artist to further express themselves and share with fans their artistry and official meaning behind the song, without a video fans may have their own interpretation of what the songs meaning is . Another purpose is to increase the songs sales and popularity. Music videos are proven to increase sales and chart positions; this is beneficial for the artist and their label. Essentially the more popular a song the higher the chance it will receive a video.
I recently watched 7 music videos
August Alsina ft. Nicki Minaj – No love
Miley Cyrus – Wrecking ball
Kendrick Lamar – Alright
Nicki Minaj – The night is still young
30 seconds to mars – Closer to the edge
Katy Perry – ET
Wiz Khalifa ft. Charlie Puth – See you again
The first music video I watched was ‘ No Love ‘ directed by Benny Boom and performed by August Alsina and Nicki Minaj. The music video is filmed as a narrative. The narrative of this song and video is of a man (August ) failing to stay faithful to his girlfriend ( Minaj ) going out to clubs with another girl and indulging in promiscuous activity. The mans girlfriend then becomes heartbroken when she finds evidence of his unfaithfulness which leads the man to finally see that he has something for his girlfriend that he previously believed he could never have, love.
This video has many styles and conventions. The video is fairly conventional of the R&B genre which generally features a couple going through hard times and a cheating partner. Conventions of this video include key R&B/Hip Hop iconography such as expensive cars, glamorous jewellery and expensive clothing on the actors and artists featured in the video. Other conventions this video follows is its use of setting such as the glamorous home and packed nightclub, both of which are commonly featured in videos of this genre as Rappers are known to spend their money on things which boost their status e.g.: glamorous mansions and hosting or perform at popular nightclubs.
A Style used is black and white filter which is used in flashback imagery of the couple. This is effective as it emphasizes on it being the past of their relationship. Aside these black and white images are special effect imagery which reflect the clips of August and Minaj’s action beside it. In example in a clip with August and Minaj arguing there is special effects used which show lightning to symbolise this tension and dispute in the relationship, in another clip of the couple hugging a batch of flowers begin to sprout to symbolise their love increasing or reaching its peak. I Found this to be the highlight of the video as it adds a smooth and simple stylishness to the video and is very pleasing to the eyes as these vibrant colours spurt out of the colourless black and white filter. (See images)
The purpose of this video seems to simply be to give fans a visual of the songs story and also to increase sales and popularity of the song which it did becoming Augusts first’s video to reach almost 100 million views and chart well on the Billboard 100.
The second video, Wrecking ball by Miley Cyrus is a concept video created in a style specific to the song using heavy symbolism and imagery. The video depicts Miley swinging on a wrecking ball until it finally crashes through walls which appear to be blocking her in. The video uses colour imagery through costume and mis-en-scene or location with the costume being simply white and the walls surrounding her grey, this represents the mood of the song which is emotionally sad and monotone. The song covers heartbreak which is visually interpreted as she breaks through the walls in the room just as her heart is being broken. The location of this video is unconventional as the location is specific to the song rather than the songs genre.
Close up shots used depict Miley crying into the camera. These close up shots create a relationship between Miley and the viewer as she is looking into our eyes telling us of her heartbreak, this further expresses the purpose of the song and video which is to relate to its audience through heartbreak.
The costume in the video is conventional of a pop video as she is seen wearing revealing clothing, a tank top and underwear. Revealing clothing in pop videos is conventional as it is usually viewed as controversial, the more skin someone shows the more the video will be viewed and discussed. This then gains the song more sales, TV play ( as long as it’s censored ) and radio play. The clothing in the video is white to possibly symbolize her pureness until the clothing in the video is removed when she climbs upon the wrecking ball naked and breaks through the wall possibly symbolising her becoming a new person with experience of heartbreak. The decision to have her naked was very smart as it undoubtedly added to the reason the video broke the vevo record for most views in one day racking up over 12 million views. This also presented to us the “new Miley” and that she was beginning to change her image. The video went on to win the MTV video of the year award and peak at number one on the Billboard hot 100 mainly due to video streams.
The third video I watched was Kendrick Lamar’s ‘ Alright ‘ a concept/surreal video with the purpose to convey a message of discrimination and police brutality. The video depicts Kendrick and other black men coming together as a community whilst police continue to “shoot them down on the street “and behave unjustifiably against young black men.
The style of the video begins documentary/narrative style with a hint of surrealism before it becomes an artistic representation of reality with a hint of surrealism. Reality and surrealism, a confusing mix however executed incredibly. The beginning of the music video employs the documentary style of the video as Kendrick narrates a story of violence and discrimination whilst images of this are shown. The entire video is filmed in black and white which immediately draws the viewer in with its ominous ambiance. The video begins with Kendrick narrating to us a poem with clips of bleak and almost apocalyptic imagery. At the end of this introductory narrative we see a young black man escaping the cuffs of a white officer who puts a gun up to the centre of the camera and fires in slow motion before the song finally begins. This use of slow motion is very effective. The discharging of the gun seen up close and slowed down adds an oddly higher intensity and realism to the scene.The “real” video begins with Kendrick and his friends bumping to music in a lowrider being carried by white officers, this juxtaposition highlights the meaning and intention of the video perfectly which is that Police should not be above us and do not follow the brotherhood black men have which is why we see them working together to hold the car like some black men work together as society as a brotherhood.
The surrealism aspect of the video features Kendrick flying through the street, hanging upside down in mid-air and rapping atop a lamppost. This surrealism adds a great stylishness and classiness to the video which many other rap videos are criticized to be lacking in. This further adds to how unconventional the video is of its genre which commonly doesn’t feature as much surrealism, stunts or story depth and substance. The video ends with Kendrick however being shot of the lamppost by a police officer similar to the man in the beginning of the video presenting to us that no matter how high we believe we are or how triumphed we have become in decreasing inequality someone will bring us back down or repeat the past.
The purpose of the video is to cover the theme of discrimination and police brutality which is incredibly popular in today’s society.
The fourth video 30 seconds to mars – Closer to the edge is a performance styled video. Almost all rock bands release at least one “road “ type video which explores the bands tour bus life and the highs and lows which come with being a rock band touring the world. Though these videos present footage from the concerts they are rarely about the actual live experience and more about the band itself, the fans being just part of the background. Closer to the edge is the opposite however as it includes interviews with the fans themselves discussing their lives,loves,fears and how those things contribute to their love of the band.
The video uses many fast cuts and glimpses of flashing lights which contribute to the natural intensity of the video as we see fans screaming and holding hands with the band during performances. The video is colourful due to the lights of the stage which have beaming neon lights which highlight groups of the crowd and 30 seconds to mars themselves. This neon light presents a positive vibe of happiness to the video which is essentially what the video is covering, the happiness of the fans enjoying the band’s music with them and other fans as a community.
The purpose of this video is to thank or highlight the fan base of the band, this video is essentially a gift to them as it focuses on them and how they contribute to the band and its music.
The fifth video I watched was Nicki Minaj – The night is still young. This video follows the styles of singing, pastiche and surrealism. A singing video features the artist in this case Nicki Minaj singing the song with video cuts to different scenes which tell a story. The video begins with glimpses of all the settings in the video such as surrealistic neon lighted bedroom and the city streets of japan. This immediately compells the viewer as they are excited to see more of and what will be placed in these settings building tension.
As Minaj begins to rap her first verse we see her perform choreography with Japanese backing dancer’s infont of a wall of neon. This use of choreography is conventional in Rap and Pop, this being a crossover of both genres as seeing people dance is visually entertaining and makes the video more interesting to watch.
Neon lighting is featured throughout the entire video and adds perfectly to the surreal and positive atmosphere of the video. This use of neon and colour is what makes the video a pastiche as it was extremely common for music videos from the 80s to feature neon light thus making the video an imitation of the 80s which supports the song which carries 80s musical influence. These bright neon colours contribute to the positive lyric content of the song which include “ My only motto in life is don’t lose “ and “ I never worry, life is a journey “ this adds to the purpose of the video which is to show us we should enjoy life as we enjoy music.
In another scene we see Minaj and her dancers dressed in pink outfits with a neon tinted pink building behind them. This use of colour imager presents to the viewer the positive and light mood of the video. The entire video is set at night however each scene is dominated by light, this adds further to the song/videos message that even when you’re in the dark there is light and that light dominates darkness.
In the climax of the video as the lead up to the chorus begins to increase in volume and bass the images presented on screen also do, this gives the video an extra doss of intensity and tension and puts emphasis on the highlight of the song and video. There is also a short clip of a girl drinking with a Matte fit cup which is obvious product placement. This is when a company offers an artist or record label money or a deal to promote their product, this is seen commonly in mainstream music videos with Beats by Dre headphones.
The scenes used to tell the story of the video feature different groups of people of all races and genders making their way to a bright and colourful moon in the sky which brings the groups of people together as one to witness the beautiful sight. This is the climax of the video and adds to a theme of the song which is coming together as a community to enjoy life and experiences as the night is still young and we still have time.
The purpose of this video is to convey the message of society coming together to enjoy life and allow the artist to further express their artistic impression and visual intention of the song as well as further promote the song as it does well on radio.
The sixth video I watched was Katy Perry – ET. This music video is a narrative/Surreal styled video with some narrative. The video uses multiple special effects such as a floating alien and its use of space. In order to show these images on screen a green screen was used. This is used as images of Katy Perry in space couldn’t be presented in reality. This use of special effects and visual images attracts the audience as it makes the video unique and stand out against other videos which may not have the budget to present these special effects on screen.
The narrative of the story is of a female alien queen going on a quest to find a male alien to become king and take her throne with her. The video shows this with Perry searching through space and a post-apocalyptic earth in slow motion. This use of slow motion is effective as it allows the viewer to take in all the visual effects used and the ambiance and atmosphere of the scenes.
The video features many close up shots of Perry’s face in detailed makeup to present her as an alien. These close ups again allow the viewer to see the visual imagery the design artists created and to show to the viewer’s Perry’s interpretation of what an extra-terrestrial looks like.
The purpose of this video is to show what an artist is able to do with a high budget and how they can express their musical or artistic vision, another purpose is to further promote the single as it had high radio play prior to the video.
The final video I watched was Wiz Khalifa ft. Charlie Puth – See you again. This video was intended to pay tribute to the star of the film Fast and Furious 7 Paul Walker and to also promote the film itself.
The video for the song features various clips from the film featuring Paul as well as his co-stars. The video is done in the style of a singing music video as we see Rapper Wiz Khalifa and Charlie Puth singing and rapping the song with intercuts of clips from the movie. This technique of transition is done smoothly and in a fade fashion which emphases on the reflectory theme of the video as we are reflecting on the death of Paul, the lyrics of the song and the current success of his last film.
This video is styled conventionally as it follows the same transition style of other soundtrack music videos or music videos used to promote a film. The wide shots of Khalifa and Puth rapping on top of a hill featured in the film allow the viewer to look at the setting of the video and become familiar with it before they watch the film or if they have already watched the film.
This music video successfully promotes the film as well as respectfully paying tribute to Paul Walker equally and clearly presents this intention through its lack of editing or special effects and simplicity.
In conclusion the techniques and styles in music videos are successful in promoting the artist and song. The use of effects and camera shots make the video more enjoyable to watch and give the video a feel of creativity and individuality.
Monday 19 October 2015
Media - Mtv Scenario/Single Release
Single release
A single is a song released by an artist either prior or after the release of their latest album. A single is commonly released on internet based formats such as ITunes, Amazon and Spotify but can also be released on physical format such as CD or Vinyl. Since 2006 however there has been a large decline in physical single CD purchase and an incredible rise in online single purchase. Singles can be released to promote the artists upcoming album, Era or change in musical style such as Katy Perry’s California girl’s, the first single to be released from her highly successful ‘ Teenage Dream ‘ album.
Teenage Dream marked Perrys change in musical style from pop rock to bubble-gum pop. The video for the single directly promotes the album as it featured an iconic shot which was used to inspire the album cover. This use of repetitive imagery in promotion of the single further promotes the single itself and the album as when the cover is released the music audience will be familiar with that specific image and associate the California Girls music video and single with the Teenage Dream album.
The promotion of Katy Perry’s change in image is shown below. This change in image ( colourful wigs and makeup ) was to present that this album would mark a new era for Katy Perry.
To demonstrate how a single is released I will be explaining the release of Justin Biebers latest single “What do you mean “. Although the single was recorded in May 2015 it wasn’t released until August 2015 this is because Justin decided to use his high musical status to promote the single which I will further explain later. This was also his first single after his 2 year solo break meaning the single needed some build up to further excite his fans.
As any single released by an artist the song had to be sent to his record label Def Jam who informed him of any changes needed in the song, the label decided the song was perfectly fine and would be ready to send to top 40 and mainstream radio. As earlier mentioned Justin decided to promote this single by using other well-known celebrities of all different careers and musical genre by having them pictured on social networking site Instagram holding a sign with the singles title. (The same Instagram which Justin is the most followed celebrity.)
This use of promotion was incredible successful as this meant fans of music genres similar and not similar to Justin’s would be introduced to this single therefore giving Justin an even wider audience than he already had. Upon the singles release it debut at number 1 in over 14 countries including Australia,UK,US and his native home Canada. The song also broke the record for highest first week sales online of a single ever and obtained 21 million streams in its first five days available, something never achieved before.
The promotion of a new artist can be done in a variety of ways in example the artist’ record label may feature them in music videos of other artist associated with the label. A label known for doing this is Jay z’s self-owned Roc-a-Fella records which is responsible for artists such as Kanye west, Rihanna and Rita Ora who all have label mates featured in their videos such as Kanye’s ‘ All of the lights ‘ which features Rihanna.
Label YMCMB (Young Money Cash Money Billionaires) is owned by rappers Lil Wayne and Birdman Williams. Before Their most prominent artists Drake and Nicki Minaj (Now Worldwide superstars with their own businesses, Merchandise and millions of records sold ) became more known in the mainstream they were both chosen to feature in the labels most popular and iconic release ‘ Bed Roc ‘ to promote them to the audience of rap/hip hop and let listeners know that these two artists will be making a mark on the music industry in the future which both did.
Above Drake and Minaj featured in the video at their ‘Rookie ‘ status.
Here Drake and Minaj now with their individual merch/companies/careers
Pictured here labelmates Drake and Minaj with their manager Lil wayne in their video for Only.
A single is a song released by an artist either prior or after the release of their latest album. A single is commonly released on internet based formats such as ITunes, Amazon and Spotify but can also be released on physical format such as CD or Vinyl. Since 2006 however there has been a large decline in physical single CD purchase and an incredible rise in online single purchase. Singles can be released to promote the artists upcoming album, Era or change in musical style such as Katy Perry’s California girl’s, the first single to be released from her highly successful ‘ Teenage Dream ‘ album.
Teenage Dream marked Perrys change in musical style from pop rock to bubble-gum pop. The video for the single directly promotes the album as it featured an iconic shot which was used to inspire the album cover. This use of repetitive imagery in promotion of the single further promotes the single itself and the album as when the cover is released the music audience will be familiar with that specific image and associate the California Girls music video and single with the Teenage Dream album.The promotion of Katy Perry’s change in image is shown below. This change in image ( colourful wigs and makeup ) was to present that this album would mark a new era for Katy Perry.
To demonstrate how a single is released I will be explaining the release of Justin Biebers latest single “What do you mean “. Although the single was recorded in May 2015 it wasn’t released until August 2015 this is because Justin decided to use his high musical status to promote the single which I will further explain later. This was also his first single after his 2 year solo break meaning the single needed some build up to further excite his fans.
This use of promotion was incredible successful as this meant fans of music genres similar and not similar to Justin’s would be introduced to this single therefore giving Justin an even wider audience than he already had. Upon the singles release it debut at number 1 in over 14 countries including Australia,UK,US and his native home Canada. The song also broke the record for highest first week sales online of a single ever and obtained 21 million streams in its first five days available, something never achieved before. 
The promotion of a new artist can be done in a variety of ways in example the artist’ record label may feature them in music videos of other artist associated with the label. A label known for doing this is Jay z’s self-owned Roc-a-Fella records which is responsible for artists such as Kanye west, Rihanna and Rita Ora who all have label mates featured in their videos such as Kanye’s ‘ All of the lights ‘ which features Rihanna. 
Label YMCMB (Young Money Cash Money Billionaires) is owned by rappers Lil Wayne and Birdman Williams. Before Their most prominent artists Drake and Nicki Minaj (Now Worldwide superstars with their own businesses, Merchandise and millions of records sold ) became more known in the mainstream they were both chosen to feature in the labels most popular and iconic release ‘ Bed Roc ‘ to promote them to the audience of rap/hip hop and let listeners know that these two artists will be making a mark on the music industry in the future which both did. 
Above Drake and Minaj featured in the video at their ‘Rookie ‘ status.
Here Drake and Minaj now with their individual merch/companies/careers
Pictured here labelmates Drake and Minaj with their manager Lil wayne in their video for Only.
Friday 16 October 2015
Thursday 15 October 2015
Drama - The voice
The WILL to PHINATE.
How do we produce sound ?
The lung must produce airflow and air pressure as we inhale to vibrate vocal folds (this air pressure is the fuel of the voice). The vocal folds (vocal cords) are a vibrating valve that chops up the airflow from the lungs into audible pulses that form the sound source. This sound however is not released unless we consciously instruct ourselves to. Without the use of our brain no sound will be made. This is the will to phinate.
How do we maintain a healthy voice ?
- Drinking water keeps the body hydrated therefore giving more physical energy to the performer. Water helps lubricate the vocal chords
- Voices must not be strained. This can be avoided by scheduling vocal practise. It is recommended a performer rests their voice once a day to prevent strain.
- Smoking should be avoided as it can tarnish your lungs which are crucial for your vocal performance
- Avoid shouting and screaming as this will just add strain to your vocal chords.
Notes
When speaking with your mouth closed you cannot articulate which means the sound has no clarity.
Breathing - power source
Phinating - making of the sound
Resonating - giving the sound it's quality
Articulating - giving the sound it's clarity
How do we produce sound ?
The lung must produce airflow and air pressure as we inhale to vibrate vocal folds (this air pressure is the fuel of the voice). The vocal folds (vocal cords) are a vibrating valve that chops up the airflow from the lungs into audible pulses that form the sound source. This sound however is not released unless we consciously instruct ourselves to. Without the use of our brain no sound will be made. This is the will to phinate.
How do we maintain a healthy voice ?
- Drinking water keeps the body hydrated therefore giving more physical energy to the performer. Water helps lubricate the vocal chords
- Voices must not be strained. This can be avoided by scheduling vocal practise. It is recommended a performer rests their voice once a day to prevent strain.
- Smoking should be avoided as it can tarnish your lungs which are crucial for your vocal performance
- Avoid shouting and screaming as this will just add strain to your vocal chords.
Notes
When speaking with your mouth closed you cannot articulate which means the sound has no clarity.
Breathing - power source
Phinating - making of the sound
Resonating - giving the sound it's quality
Articulating - giving the sound it's clarity
Tuesday 13 October 2015
Drama - presentation notes on Torvald Helmer
Character study
Nora’s husband. Torvald delights in his new position at the bank, just as he delights in his position of authority as a husband. He treats Nora like a child, in a manner that is both kind and patronizing. He does not view Nora as an equal but rather as a plaything or doll to be teased and admired. In general, Torvald is overly concerned with his place and status in society. Torvald allows his emotions to be swayed heavily by the prospect of society’s respect and the fear of society’s scorn making him socially concious.
Analysis
Torvald embraces the belief that a man’s role in marriage is to protect and guide his wife. He clearly enjoys the idea that Nora needs his guidance, and he interacts with her as a father would. He instructs her with trite, moralistic sayings, such as: “A home that depends on loans and debt is not beautiful because it is not free.” He is also eager to teach Nora the dance she performs at the costume party. Torvald likes to envision himself as Nora’s savior, asking her after the party, “[D]o you know that I’ve often wished you were facing some terrible dangers so that I could risk life and limb, risk everything, for your sake?”
Although Torvald seizes the power in his relationship with Nora and refers to her as “girl,” it seems that Torvald is actually the weaker and more childlike character.
Torvald is very conscious of other people’s perceptions of him and of his standing in the community. His explanation for rejecting Nora’s request that Krogstad be kept on at the office—that retaining Krogstad would make him “a laughing stock before the entire staff”—shows that he prioritizes his reputation over his wife’s desires. Torvald further demonstrates his deep need for society’s respect in his reaction to Nora’s deception. Although he says that Nora has ruined his happiness and will not be allowed to raise the children, he insists that she remain in the house because his chief concern is saving “the appearance” of their household.
Nora’s husband. Torvald delights in his new position at the bank, just as he delights in his position of authority as a husband. He treats Nora like a child, in a manner that is both kind and patronizing. He does not view Nora as an equal but rather as a plaything or doll to be teased and admired. In general, Torvald is overly concerned with his place and status in society. Torvald allows his emotions to be swayed heavily by the prospect of society’s respect and the fear of society’s scorn making him socially concious.
Analysis
Torvald embraces the belief that a man’s role in marriage is to protect and guide his wife. He clearly enjoys the idea that Nora needs his guidance, and he interacts with her as a father would. He instructs her with trite, moralistic sayings, such as: “A home that depends on loans and debt is not beautiful because it is not free.” He is also eager to teach Nora the dance she performs at the costume party. Torvald likes to envision himself as Nora’s savior, asking her after the party, “[D]o you know that I’ve often wished you were facing some terrible dangers so that I could risk life and limb, risk everything, for your sake?”
Although Torvald seizes the power in his relationship with Nora and refers to her as “girl,” it seems that Torvald is actually the weaker and more childlike character.
Torvald is very conscious of other people’s perceptions of him and of his standing in the community. His explanation for rejecting Nora’s request that Krogstad be kept on at the office—that retaining Krogstad would make him “a laughing stock before the entire staff”—shows that he prioritizes his reputation over his wife’s desires. Torvald further demonstrates his deep need for society’s respect in his reaction to Nora’s deception. Although he says that Nora has ruined his happiness and will not be allowed to raise the children, he insists that she remain in the house because his chief concern is saving “the appearance” of their household.
media - conventions of music videos
Conventions of music videos
Lyric interpretation
Lyrical interpretation in music videos is when the visuals of the video are concurrent with the lyrics, theme or genre of the song. This is essentially the same as Goodwin's theory which is that music videos tend to include a demonstration of typical genre characteristics e g: R&B - couple failing to stay faithful or falling in love, Rock : live concert footage or reference to horror films. Lyric interpretation is criticised for being overused in music videos essentially making them less creative and more generic. An example of a video that uses lyrical interpretation is August Alsina ft Nicki minaj - No love. In the video the artists interpret the lyrics and theme of the song which is being unfaithful and falling in love again. As previously mentioned this music video narrative of the couple breaking up and getting back together can be seen s overused as its conventional of the r&b genre.
Extending or consolidating songs meanings
This is when an artist uses symbolism or the mis-en-scene to emphasise or further the meaning of a song. Through the use of symbolism an artist can present an alternative meaning to their song which listeners were unaware of. This can also be used to just bring the lyrics together to create a visual definition of the song. An example of a video using symbolism or mis en scene to further the message of the song is Black Hole sun by Soundgarden. Throughout the video the mis-en-scene is presented in a dream like fashion as the picture is tilted,this can further add to the meaning of the song which is that not everything is at it seems. The mis-en-scene also features people being surrealistically portrayed ( the woman sunbathing who's tongue stretches unrealistically to catch a fly )
Focus on the performer
This is when a video focuses on the artist in someway. This is seen in almost every video in shots/scenes which present the artist in a close up shot or under a spotlight. This focus on the performer is beneficial to them as their face will be more recognisable to an audience. An example of a video which uses focus on the performer is G eazy - Been on. Throughout the whole video we are focused on his face in a long shot/headshot. I believe this use of focus is successful as listeners who like the song are essentially forced to view his face and familiarise themselves with it.
Lighting for mood
This is when lighting is used in specific scenes to achieve a certain mood eg: dark grey lighting could connote sadness or a negative mood whilst bright white lighting can present happiness or a positive mood. In lighting there is key,contrast and colour. Colour is the main component which defines wether the lighting in the video is used to present sadness,fear,love etc. An example of a video which uses lighting for mood is The night is still young by Nicki Minaj. Throughout the video bright neon colours are set in the background, this presents a positive/happy mood within the video. In the scenes outside at night bright lighting is still used to further present that the song is presenting a positive mood/message in its visuals and/or lyrics.
Pace and Cuts of the music video
This is when camera shots and angles are used to slow or increase the pace of the video. These camera shots and angles can also convey specific meanings and add visually to the lyrics of the song. In example a Close-up can slow the pace of the video to add to the emotion of the song as the singer may have an expression of sadness ( frowning,crying ) . This closeup shot also gives the artist time to iconize themselves as mentioned earlier in ' focusing on the performer ' . An example of this is in Miley Cyrus - Wrecking ball where the pace of the video is slowed down as we are presented with iconizing shots of the artists face which also convey the sad emotion of the song. Just there we can see the pace and cuts of the video are effecting the emotion of the video, the artists familiarity
and the songs meaning. This use of pace and cutting is successful as
Editing
Editing is something that is present in all music videos and is essential for one to work or convey its emotion,narrative and meaning. The only time editing can be excluded is when a video simply uses one long shot which then can still be edited. Editing is how the video is pieced together,without editing these clips together in a specific order the narrative would be visually confusing.
The majority of music videos use jump cutting which is a simple and easy use of editing,jump cuts are commonly used because they allow the video to jump from scene to scene without altering or effecting its continuity. Therefore the jump cuts cover the majority of the video and allow the makers to spend more time on effects and styling the video hence the reason use of jump cuts is criticized as lazy. An example of a video which relies on editing is Twenty one pilots - Ride. In the video no effects are used and instead editing ( primarily jumpcuts ) are used so the video can transition from shot to shot,scene to scene and in the middle of the song from lightness to darkness.
Extending or consolidating songs meanings
This is when an artist uses symbolism or the mis-en-scene to emphasise or further the meaning of a song. Through the use of symbolism an artist can present an alternative meaning to their song which listeners were unaware of. This can also be used to just bring the lyrics together to create a visual definition of the song. An example of a video using symbolism or mis en scene to further the message of the song is Black Hole sun by Soundgarden. Throughout the video the mis-en-scene is presented in a dream like fashion as the picture is tilted,this can further add to the meaning of the song which is that not everything is at it seems. The mis-en-scene also features people being surrealistically portrayed ( the woman sunbathing who's tongue stretches unrealistically to catch a fly )
Focus on the performer
This is when a video focuses on the artist in someway. This is seen in almost every video in shots/scenes which present the artist in a close up shot or under a spotlight. This focus on the performer is beneficial to them as their face will be more recognisable to an audience. An example of a video which uses focus on the performer is G eazy - Been on. Throughout the whole video we are focused on his face in a long shot/headshot. I believe this use of focus is successful as listeners who like the song are essentially forced to view his face and familiarise themselves with it.
Lighting for mood
Pace and Cuts of the music video
This is when camera shots and angles are used to slow or increase the pace of the video. These camera shots and angles can also convey specific meanings and add visually to the lyrics of the song. In example a Close-up can slow the pace of the video to add to the emotion of the song as the singer may have an expression of sadness ( frowning,crying ) . This closeup shot also gives the artist time to iconize themselves as mentioned earlier in ' focusing on the performer ' . An example of this is in Miley Cyrus - Wrecking ball where the pace of the video is slowed down as we are presented with iconizing shots of the artists face which also convey the sad emotion of the song. Just there we can see the pace and cuts of the video are effecting the emotion of the video, the artists familiarity
and the songs meaning. This use of pace and cutting is successful as
Editing
Editing is something that is present in all music videos and is essential for one to work or convey its emotion,narrative and meaning. The only time editing can be excluded is when a video simply uses one long shot which then can still be edited. Editing is how the video is pieced together,without editing these clips together in a specific order the narrative would be visually confusing.
Drama - characterisation in a dollshouse
Drama notes - leading with parts of the body
activity was to walk around whilst being led with a specific area of the body such as the nose or elbow. This activity is used to develop characterisation. When leading with the right leg I could put different ranges of weight upon it so that the Limp became less or more apparent. The activity allowed me to naturally expand on each characterisation as rather than jumping into a heavy Limp I slowly began to emphasise on the limp until it was exaggerated but naturalistic. This exercise also expanded my initiative and imagination as I was able to abruptly associate a body part with a specific body language or attitude to portray eg leading with the chin I portrayed a confident uptight character.
Portrayal of a Dolls house characters
shine - Nora
Shannon - Mrs linde
Jess - Mrs Linde
Tom - Krogstad
David - Krogstad
Andre - Torvald/Dr
Daniel - Dr rank
Angel - Nora
Martha - Mrs Linde
DH characters at the theatre.
For this activity I had to continue my characterisation of Torvald into a scene where he is walking into and watching an opera show. To further my characters posture I wore a scarf which tilted my head upwards. I did this as my character is led by his chin whilst he walks. This is because he is socially concious and wishes to adapt to his surroundings which is high class men who commonly walk with their head tilted upwards ( symbolises their high class /status ). As I sat down in the theatre i could see that in the front row theere were 3 out of the 5 girls sitting and in the second row there were 3 out of the 5 boys sitting so I decided that I'd sit in the second row as in this time era it would have been frowned upon to sit with women whom you did not know. This is also linked to an essential characteristic of my character,his self awareness/conciousness. My character in particular would stray from being frowned upon as his main goal is to retain his status and acceptance in a higher class society. As I sat and watched the opera I decided my character wasn't emotionally involved with the opera and therefore sat accordingly with men in his class ( siting up,chin up ) but showed a lack of emotion in his facial expression and instead looked around and simply smiled occasionally.
activity was to walk around whilst being led with a specific area of the body such as the nose or elbow. This activity is used to develop characterisation. When leading with the right leg I could put different ranges of weight upon it so that the Limp became less or more apparent. The activity allowed me to naturally expand on each characterisation as rather than jumping into a heavy Limp I slowly began to emphasise on the limp until it was exaggerated but naturalistic. This exercise also expanded my initiative and imagination as I was able to abruptly associate a body part with a specific body language or attitude to portray eg leading with the chin I portrayed a confident uptight character.
Portrayal of a Dolls house characters
shine - Nora
Shannon - Mrs linde
Jess - Mrs Linde
Tom - Krogstad
David - Krogstad
Andre - Torvald/Dr
Daniel - Dr rank
Angel - Nora
Martha - Mrs Linde
DH characters at the theatre.
For this activity I had to continue my characterisation of Torvald into a scene where he is walking into and watching an opera show. To further my characters posture I wore a scarf which tilted my head upwards. I did this as my character is led by his chin whilst he walks. This is because he is socially concious and wishes to adapt to his surroundings which is high class men who commonly walk with their head tilted upwards ( symbolises their high class /status ). As I sat down in the theatre i could see that in the front row theere were 3 out of the 5 girls sitting and in the second row there were 3 out of the 5 boys sitting so I decided that I'd sit in the second row as in this time era it would have been frowned upon to sit with women whom you did not know. This is also linked to an essential characteristic of my character,his self awareness/conciousness. My character in particular would stray from being frowned upon as his main goal is to retain his status and acceptance in a higher class society. As I sat and watched the opera I decided my character wasn't emotionally involved with the opera and therefore sat accordingly with men in his class ( siting up,chin up ) but showed a lack of emotion in his facial expression and instead looked around and simply smiled occasionally.
Monday 12 October 2015
Drama - Workshop
Creative
make up
Costume
wardrobe
hair
Artistic director
Choreography director
warm up coach
Admin
Finance
logistics
manager
Deputy manager
Technical
sound
lighting
sfx
4 THEATRE COMPANIES TO RESEARCH
Oast theatre ( small )
globe theatre ( medium )
Royal opera house ( big )
archway theatre ( childrens/small )
tricycle theatre ( medium )
national theatre ( big )
Theatre 503 ( small )
hamstead theatre ( small )
make up
Costume
wardrobe
hair
Artistic director
Choreography director
warm up coach
Admin
Finance
logistics
manager
Deputy manager
Technical
sound
lighting
sfx
4 THEATRE COMPANIES TO RESEARCH
Oast theatre ( small )
globe theatre ( medium )
Royal opera house ( big )
archway theatre ( childrens/small )
tricycle theatre ( medium )
national theatre ( big )
Theatre 503 ( small )
hamstead theatre ( small )
Friday 9 October 2015
drama - discovery part 2 : mental home
In this second activity I was tasked with creating my own mental patient with an individual illness. My characters illness was a form of OCD in which he can only touch objects he has an emotional connection with. In this situation my object was my notebook which I felt was tarnished once another had touched it.
Media - Techniques of music videos
Techniques of music videos
Cutting to the beat is when a video uses editing to cut or transition to a different scene whilst being ' in beat ' with the song or on a specific lyric. This is evident in Twenty one pilots video for Fairly local in which the video cuts to a new scene on the beginning of a new verse. As seen at 0.53 in the music video the beat drops (increases in bass ) and cuts to the artist in a different scene beginning the new verse as he raps " Yo,....."
Effects is when a video includes use of special effects or sound effects. Effects are more commonly seen in Videos with a higher budget such as Katy Perry's video for ET which incorporates special effects such as green screen to portray the artist in space. The video incorporates both digital effects ( space ) and real effects ( the makeup and clothing on the artist ) This use of digital special effect can be see at 1.09 as the artist floats in space. The use of real effects can be seen at 2.17 as we see a closeup of the artists face covered in sfx makeup.
Miming and lip syncing is when a video matches the artist lip movements with pre-recorded sung or spoken vocals. This is commonly seen in A Tv show performance where an artist will pre record their vocals for the performance and then mime/lip sync during the actual performance. This can be seen in Nirvanas performance of Smells like teen spirit at the ' Top of the pops ' tv concert.
Multi - mage is a technique used in music videos where multiple videos are on one screen. Through the use of multi mage a story can be told or visually shown. It can also just add to the style of the video.This technique deserves extreme concentration in the process as more than one thing is going on meaning the execution can be either successful or not. An example of Multi mage is at 4.25 for the video of Ushers - She came to give it to you video where multiple TV screens depict different images.
Camera movement is when a camera will move in a specific way during a music video. Camera movement includes establishing shots which generally set the scene at the beginning or end of the video. Long shots are also commonly used in camera movement and can add to the atmosphere of the video. Camera movement is used throughout Lady Gaga's video for GUY. One use of camera movement is at 3.54 where the camera pans out into an establishing shot of the palace and 'guys' leaving it. This camera movement is used to finish the story of the video/add to the narrative and meaning.
Camera angles are used to give an audience different views of the action in a music video. Camera angles can make a huge impact on the meaning and style of the music video.These camera angles can portray the artist/character as either weak/strong or big/small . An example of a camera angle is at 1.01 in the video for Long Live Asap by Asap Rocky. This low angle shot portrays the artist as powerful and strong as we are looking up to him on a thrown.
Chorma Key is when green screen,a coloured background placed behind the artist is used to allow seperately filmed footage to be added to the final image. An example of this is in the video for David Guetta ft Nicki Minaj - Hey Mama at 0.15 where the artist is presented in a desert area. Chorma key is commonly used to add further effect or narrative to a video or because an Artist is unable to be in that location.
Cutting to the beat is when a video uses editing to cut or transition to a different scene whilst being ' in beat ' with the song or on a specific lyric. This is evident in Twenty one pilots video for Fairly local in which the video cuts to a new scene on the beginning of a new verse. As seen at 0.53 in the music video the beat drops (increases in bass ) and cuts to the artist in a different scene beginning the new verse as he raps " Yo,....."
Wednesday 7 October 2015
drama - discovery part 1
Yesterday in Drama I participated in three different activities. The first of the three activities was ' Discovery ' This exercise involved me waking up in a fictional world in which I was unfamiliar with my surroundings and self. This meant I had to use my body language and facial expression to present my feelings of confusion. I chose to present this by frowning at every new object i touched and viewed remaining introvert in body language through crossing my arms and leaning forwards towards my knees,an expression of an introvert. To present my confusion I also examined the objects slowly and assuredly similar to the way a child would,i found this helpful as through using my visual memory of a child's behaviour I was able to portray myself as a child physically. Initially I found the exercise quite strange as it was mentally frustrating to portray myself oblivious to something I was aware of. As I looked around the room I was able to identify others portrayal of confusion and therefore adapt myself to their behaviour whilst retaining my own individuality in my characterisation.As the activity progressed I began to familiarise myself with other objects and differentiate between what is safe and unsafe through sound and texture. In example I lifted a latch attached to the drama equipment and let go,the latch made a loud sound which therefore determined it as unsafe. Towards the end of the activity Jess began to stand up,in confusion i began to frown to present my confusion in this new discovery.
I felt that the purpose of this activity was to understand characterisation and include the concept of naturalism in our performance.
Tuesday 6 October 2015
Media - Styles of music video
Popular music genres are
Pop
Hip Hop
R&B
Rock
EDM
Alternative
and some of the sub genres such as EDM-Dance and Metal-Rock
Below are some styles of music with music videos that best define that style.
In concert and as live footage is when a music video is filmed within the artists live concert,this style is popular with rock artists.
30 seconds to mars - closer to the edge. The artists may have chosen this convention to show their individuality from other bands as rather than focusing the music video on their journey they focus it on their fans. This video could have been made as a thank you to fans. In my opinion this conventions execution was successful as it comes across as a genuine appreciation video to fans as it features their fans more than the band themselves.
Animation is when a music video incorporates or is primarily presented in cartoon-animation such as the video for Californication by RHCP. I believe the artist chose animation because it was popular at the time and presented their growth in visual imagery in videos as the video was released just before the start of a new decade. I believe the video was successful in presenting the progress in cgi and cartoon animation in that time period.
Interpretive is when a video visually portrays it's lyrics. This is seen in August Alsinas music video No love ft Nicki Minaj where the video depicts the lyrics of the couple breaking up and then getting back together. I believe the artists chose this convention as it is common for videos of the r&b genre to feature the artists as couples. By following this convention the artist are able to please the r&b audience and also attempt to outdo other similar videos of the same genre. I believe this was succesfull as shortly after the release of the video the main image of the song began trending on twitter with tweets and hashtags such as ' Couple goals '
Narrative is when a music video tells a story through its visuals. This is seen in Lady Gaga's video for judas which shows her failing to stay loyal to her lover depicted as jesus and therefore falling to the corruption of Judas. I believe the artist chose this convention as the song itself tells a narrative. I think that the artist was successful in telling the narrative visually as the pace and imagery are aligned with lyrical content. The visual narrative is also easy to follow just as the lyrical content. This is because the video uses simple jump cuts which allow the viewer to see the story piece by piece.
Impressionist is when a music video uses impersonation of other bands/products/Media this can be seen in the video for My Way by Limp Bizkit where they impersonates various time eras and bands. I Believe the artist chose this convention as
Surrealist is when a video is/features imagery which would not be considered realistic or normal and can therefore be linked to the visuals of a dream or surrealism. A video which uses surrealism is Pills n Potions by Nicki Minaj
Pastiche is when a video uses a piece of media or a time era and comedically re-enacts it. An example of this is Austin Mahone's Dirty Work which uses the popular TV show The office as a stimulus.
Parody is when a video comedically refers/mocks other popular media eg film or book and makes it funny. An example of this is The lonely island ft Rihanna Shy Ronnie which parodies the factual tale of Bonnie & Clyde.
Homage is when a music video pays homage to a film/Person or subject. An example of this is Wiz Khalifa's See you again which pays homage to Paul Walker & The fast and furious franchise.
Influence of commercials is when a video depicts commercial themes such as the news or newspaper. this can be seen in the video for Almost famous by G Eazy where he is portrayed behind News Magazine front covers.
referencing is when a music video makes reference to other popular media such as film or TV shows. An example of this is in the end of Die Antwoord's video for Baby's on fire where the car drives off leaving fire tracks. A reference to Back to the future
Pop
Hip Hop
R&B
Rock
EDM
Alternative
and some of the sub genres such as EDM-Dance and Metal-Rock
Below are some styles of music with music videos that best define that style.
Animation is when a music video incorporates or is primarily presented in cartoon-animation such as the video for Californication by RHCP. I believe the artist chose animation because it was popular at the time and presented their growth in visual imagery in videos as the video was released just before the start of a new decade. I believe the video was successful in presenting the progress in cgi and cartoon animation in that time period.
Interpretive is when a video visually portrays it's lyrics. This is seen in August Alsinas music video No love ft Nicki Minaj where the video depicts the lyrics of the couple breaking up and then getting back together. I believe the artists chose this convention as it is common for videos of the r&b genre to feature the artists as couples. By following this convention the artist are able to please the r&b audience and also attempt to outdo other similar videos of the same genre. I believe this was succesfull as shortly after the release of the video the main image of the song began trending on twitter with tweets and hashtags such as ' Couple goals '
Narrative is when a music video tells a story through its visuals. This is seen in Lady Gaga's video for judas which shows her failing to stay loyal to her lover depicted as jesus and therefore falling to the corruption of Judas. I believe the artist chose this convention as the song itself tells a narrative. I think that the artist was successful in telling the narrative visually as the pace and imagery are aligned with lyrical content. The visual narrative is also easy to follow just as the lyrical content. This is because the video uses simple jump cuts which allow the viewer to see the story piece by piece.
Influence of commercials is when a video depicts commercial themes such as the news or newspaper. this can be seen in the video for Almost famous by G Eazy where he is portrayed behind News Magazine front covers.
referencing is when a music video makes reference to other popular media such as film or TV shows. An example of this is in the end of Die Antwoord's video for Baby's on fire where the car drives off leaving fire tracks. A reference to Back to the future
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